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NEW LOOK ONLINE

Yalumba Wines, which celebrated its 165th birthday last year, has launched a completely reworked online presence to showcase its wines, people and home, and to share its stories with its loyal customers from around the globe. The first phase of the rebooted Yalumba.com has a strong focus on showcasing the beauty of Yalumba's home and wines via photography and video, and concentrates on the Hill-Smith family-owned company's wines, winemakers, cooperage, nursery and Wine Room.

It also incorporates the new Yalumba blog, featuring a diverse range of stories. Phase two will expand on Yalumba's 166 years of history and will also include a virtual Wine Room. Yalumba managing director Nick Waterman said the revamp was in response to consumer demand for an innovative online presence and reflected the competitive nature of the global wine industry. "We launched Yalumba.com more than a decade ago, with the aim of providing consumers with information on our history, family and our wines," Waterman said. "While a cutting edge website then, 10 years is a long time in the ever-evolving technological landscape. Here at Yalumba we pride ourselves on blending contemporary thinking while respecting our 166 years of history and I feel our online presence now reflects that philosophy."

Yalumba Wines, which celebrated its 165th birthday last year,
has launched a completely reworked online presence to showcase
its wines, people and home, and to share its stories with its loyal
customers from around the globe. The first phase of the rebooted
Yalumba.com has a strong focus on showcasing the beauty of
Yalumba's home and wines via photography and video, and
concentrates on the Hill-Smith family-owned company's wines,
winemakers, cooperage, nursery and Wine Room.
It also incorporates the new Yalumba blog, featuring a diverse
range of stories. Phase two will expand on Yalumba's 166 years
of history and will also include a virtual Wine Room. Yalumba
managing director Nick Waterman said the revamp was in response
to consumer demand for an innovative online presence and
reflected the competitive nature of the global wine industry. "We
launched Yalumba.com more than a decade ago, with the aim of
providing consumers with information on our history, family and
our wines," Waterman said. "While a cutting edge website then, 10
years is a long time in the ever-evolving technological landscape.
Here at Yalumba we pride ourselves on blending contemporary
thinking while respecting our 166 years of history and I feel our
online presence now reflects that philosophy."

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